Tag Archives: World’s largest airline

by in Customer Experience & Digital Marketing Analytics

Customer Profiling and Segmentation

World’s largest airline Problem Statement Huge online and offline data which needed integration for actionable analysis Analytics Led Approach Profile customers based on their online purchasing/browsing behavior with offline transactions Various data points were considered: Online Data – Web Visit, Web Registration, Online Transactions, Email Campaigns, Banner Ads Offline Data – Sales, Demography, Store location, […]

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