Tag Archives: World leader in film

by in Customer Experience & Digital Marketing Analytics

UV Customer Segmentation

World leader in film, television and music entertainment Problem Statement Company was interested in identifying and understanding conversions to paid redemptions from free redemptions Company had a large and diverse online user pool and was in need of targeted engagement Analytics Led Approach Available data was examined, and the following bases were identified to quantify […]

by in Customer Experience & Digital Marketing Analytics

Email Campaign and Cadence Analytics

World leader in film, television and music entertainment Problem Statement Company executes numerous email campaigns for their official online store selling movie, television, music and entertainment merchandise. Company wished to improve the effectiveness of email campaigns by converting more opens to clicks and clicks to purchases. Increasing database attrition raised concerns of losing customer base […]

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