Tag Archives: US subsidiary of one of the world’s largest food company

by in Customer Experience & Digital Marketing Analytics

Promotion Analysis and Prediction from TPM data

US subsidiary of one of the world’s largest food company Problem Statement Company had promotion data for a specific retailer in TPM system and wished to leverage it for advanced analytics and forecasting Frequency of promotions were extremely high for the specific retailer, resulting in frequent dips of sales below the baseline The effect of […]

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