Tag Archives: US Pharmaceutical company

by in Customer Experience & Digital Marketing Analytics, Life Scienses & Healthcare

Optimization of budget spend across channels, brands & geographies

US Pharmaceutical company Problem Statement Company uses various promotion channels across various countries / brands. The existing allocation process was ad hoc in nature – mostly based on benchmarks and past experience an was driven more by intuition. Company wanted to evaluate the performance of its different promotion channels and plan for optimize multi-channel budget […]

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