Tag Archives: US based pharmaceutical company

by in Customer Experience & Digital Marketing Analytics, Life Scienses & Healthcare

Customer Segmentation Analytics

US based pharmaceutical company Problem Statement Company wanted to optimize the number of samples provided to different customer segments. Under-sampling or Over-sampling can have negative effects on brand sales. Thus the need arises for determining the optimal level of samples/coupons that should be distributed. Analytics Led Approach Approach involved historical data analysis, customer segmentation based […]

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