Tag Archives: techniques

by in Manufacturing

Sales Campaign Targeting Using Clustering & Classification Techniques

Japanese automobile giant, market leader in hybrid electric vehicles Problem Statement Huge customer base (45M+), need to target existing customer for another vehicle purchase Cost of retention is lesser than cost of new customer acquisition, how to effectively retain customer Solution Approach Data Input Model Dataset Dynamic K-means clustering to identify vehicle clusters with similar […]

by in Technology

Competition assessment with Social Listening Using Sentiment Techniques

Cloud and virtualization software services provider Problem Statement 40% sales reps do not use CRM solution for pre-sales activities Data is scattered across multiple systems. No tool to generate contextual insights to support sales activities Solution Approach Social Data through Radian 6 Data Preprocessing Sentiment Mining Network analysis Business Impact Discover social posts that matter […]

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