Tag Archives: Large Lifesciences company

by in Customer Experience & Digital Marketing Analytics, Life Scienses & Healthcare

Impact analysis of Celebrity based promotion campaigns

Large Lifesciences company Problem Statement Even before the campaign was rolled out there was lots of free publicity in the media by digital channels – This made the sales shot up However, given the cost of the campaign was high, it was to understand if it was worthy to spend such high on celebrity. Key […]

by in Customer Experience & Digital Marketing Analytics, Life Scienses & Healthcare

Impact analysis of Direct to Consumer marketing campaigns

Large Lifesciences company Problem Statement Television advertisements focusing on key portfolio brands were launched in order to provide impetus to client’s marketing campaign. Impact of the above campaign on individual brands as well as the combined portfolio needed to be analyzed. The solution required to exclude the effect of extraneous factors like managed care and […]

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