Tag Archives: customer

by in Retail

Customer Insights Analytics & Persona Creation For Targeted Campaigns

Large Indian alcoholic beverages company Problem Statement Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas Use Data Science to execute targeted marketing campaigns to change customer behavior Solution Approach Data Input DataMart Segmentation & Persona Business Impact Single consolidated source of data source for […]

by in Retail

Customer Segmentation and Research Using Advance Machine Learning Algorithms

British multinational tobacco company headquartered in London Problem Statement With access to customer demographics, user experience, product composition and user response to survey variables, the client R&D needed insight into how to collaborate the different pieces and create value out of it Solution Approach Data Input Data Preprocessing Model Dataset Archetype Segmentation Identify clusters within […]

by in Retail

Customer Persona Engine Using Unsupervised Learning

Large retailer of professional beauty supplies in the world Problem Statement Generate insights about the customers Increase growth & retention – A significant number of customers churn every month Better targeted marketing strategy to change customer behavior Solution Approach Unsupervised ML models to identify segments Supervised ML models developed to predict response likelihood Business Impact […]

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Personalization: The new age approach for augmenting Customer Experience

As per recent report from Forrester Research, today’s hyper-connected consumer expect organizations to create far better personalized experiences and deliver value at all possible touch points of interaction. Consequently, the Marketers today understand that they need to step up their game and are ought to carry a strong appetite to expand personalization capabilities. Personalization has […]

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