Tag Archives: classification

by in Manufacturing

Sales Campaign Targeting Using Clustering & Classification Techniques

Japanese automobile giant, market leader in hybrid electric vehicles Problem Statement Huge customer base (45M+), need to target existing customer for another vehicle purchase Cost of retention is lesser than cost of new customer acquisition, how to effectively retain customer Solution Approach Data Input Model Dataset Dynamic K-means clustering to identify vehicle clusters with similar […]

by in Customer Experience & Digital Marketing Analytics

Prospective Customer & Response Using Classification Modelling

A Leading Retail organization Problem Statement Find look-a-likes of the current successful customer and sell aggressively to qualified leads Identifying responders to marketing campaigns and extend offers to responders Solution Approach Multisource input data Lasso Regression &  Multivariate Adaptive Regression R Studio & R Shiny Business Impact 20% improvement in response with respect to existing […]

by in Customer Experience & Digital Marketing Analytics

Customer Feedback Analytics Using Classification Modelling

One of India’s Largest Conglomerates headquartered in Mumbai Problem Statement Automate the survey feedback comment classification process and also predict the future comment classification Solution Approach Model Dataset Random Forest Network issues, Voice issue, data issue ,customer service issue and multiple issues Business Impact Leverage Customer experience around their product Ensemble Classifier produces Higher Accuracy […]

    XTechalpha: Launching a “next-in class“ platform of exponential technologies: AI, Blockchain, Cloud, Cybersecurity, IoT & emerging segments: GCCs, Startups and Academic Institutions & Edtech accentuated with an enviable line up of proven and seasoned thought leaders bringing together and ensemble, curated content, networking interventions and learning enhancement. A must visit primer for GIC heads, Technology leaders, Exponential technologies enthusiasts, Academic deans and Entrepreneurs.

    Watch the Launch video:

    XTechalpha: reimagine your THINKING