Tag Archives: A Large Lifesciences company

by in Customer Experience & Digital Marketing Analytics, Life Scienses & Healthcare

Brand Launch Uptake Behaviour

A Large Lifesciences company Problem Statement Company wanted to classify and predict brands’ launch uptake. Intend to understand launch dynamics through the study. Analytics Led Approach Historical product launch curves were clustered in launch uptake families in order to group products with similar uptake/sales growth. Logistic regression algorithm was applied to predict uptake using product […]

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