India's largest platform for AI & Analytics leaders & professionals

Sign in

India's largest platform for AI & Analytics leaders & professionals
Become a Thought Leader
Become a 3AI Member

Sign in

3AI Digital Library

< Go Back

Multi brand – multi channel digital analytic implementation

3AI August 13, 2020

Medical devices and consumer goods manufacturer

Problem Statement

  • Company wanted to leverage insights from their web analytics tools for their marketing campaigns. Regular reporting for their social properties
  • Analytics for their eDetailing platform “MxEngage” – in online & offline modes

Analytics Led Approach

  • Definition of KPI’s & metrics to be tracked specific to the business’
  • Interactive dashboard to provide business with high level metrics to help them gauge asset performance and showcase social performance
  • Provided advanced analytics – to capture user id, % video usage & included native & calculated metrics in our analysis & reporting
  • Leveraged data from YouTube Analytics, Facebook Insights, Social Bakers, Sysomos
  • Created a framework for rolling out Mobile Analytics leveraging Google Analytics SDK (for iOS native app) & JavaScript based data layers to capture user interaction

Business Impact

  • On time Web Analytics Insights used for marketing decisions
  • Real time data to capture sales reps location & content consumed
  • Real time data analysis during events to gauge asset usage per user, pdfs emailed, forms filled , navigation summary etc.
  • Social Insights that are used for marketing decisions on channel strategy

Critical Success Factors

  • Process Optimization – Automation led to effort reduction by 15%
  • Brought Clarity to Social properties performance

    3AI Trending Articles

  • Data Science/Machine Learning and Software Quality

    Featured Article: Author: Biju Kalleppilli, Director-Performance Engineering, SAP Labs India Endless possibilities of data science applications in Software quality are probably an underrated one. At various stages of product testing life cycle, huge amount of data is generated and remain unexplored., primarily because the top management often become happy by looking at the quality metrics […]

  • Global Captive Centers – The true enablers of Collaboration (Part-1)

    Featured Article: Author: Vinodh Ramachandran, Neiman Marcus Group Through my experience working for large retail GCCs I. have observed that most retailers, in addition to having a central data & analytics team (typically within tech rolling up to the CIO), also have analytics teams within the businesses running independently and managing all their data, reporting […]

  • SEBA Bank Fundraising Fuels Growth For Providing Smart Banking

      FINMA licenced Swiss Seba Bank – who already provide a seamless, secure and easy-to-use bridge between digital and traditional assets – approved the completion of its Series B capital increase at its Extraordinary General Meeting today. SEBA Bank is primed to fuel and accelerate its growth strategy according to the team. Guido Bühler, CEO […]

  • Unlocking HR Potential: The Transformative Benefits of Generative AI in Human Resources

    Featured Article: Author: Vipin Verma, Orange Business Services Introduction to Generative AI in Human Resources Human Resources (HR) is a critical function in any organization, responsible for managing and developing the most valuable asset: the workforce. With the advancements in technology, particularly in the field of Artificial Intelligence (AI), HR has the opportunity to unlock […]