India's largest platform for AI & Analytics leaders & professionals

Sign in

India's largest platform for AI & Analytics leaders & professionals

3AI Digital Library

Customer Persona Engine Using Unsupervised Learning

3AI November 4, 2020

Large retailer of professional beauty supplies in the world

Problem Statement

  • Generate insights about the customers
  • Increase growth & retention – A significant number of customers churn every month
  • Better targeted marketing strategy to change customer behavior

Solution Approach

  • Unsupervised ML models to identify segments

  • Supervised ML models developed to predict response likelihood


Business Impact

  • High valued churner identified and retained through appropriate strategy

  • Cross sell & up sell opportunity at SKU level

  • Increase in campaign ROI and take up rate

Critical Success Factor

  • Associate mining (Apriori) to figure out product association of customer segments

    3AI Trending Articles

  • Global retailers expand digital channels as pandemic hits physical stores

    The pandemic dealt a mighty blow to physical retail, forcing global retailers to look at significantly strengthening their digital channels. India is emerging as a big beneficiary of all the technology work this entails. US retailer Target is nearly doubling its headcount in Bengaluru to over 6,000. It has leased fresh space of 2.8 lakh […]

  • BigBasket sues a bootstrapped startup Daily Basket for using the word basket in its name

    Founder of Daily Basket Ramesh Vel has launched a website – “bbisabully”, calling out the billion dollar startup. Vel wrote on the website that BigBasket is fighting with a mere two person startup and said that it doesn’t have the ‘mighty power & money’ BigBasket has. BigBasket sent Daily Basket a cease and desist letter, […]

  • Future of HR redefined by AI

    Artificial intelligence is transforming our lives at home and at work. At home, you may be one of the 1.8 million people who use Amazon’s Alexa to control the lights, unlock your car, and receive the latest stock quotes for the companies in your portfolio. In total, Alexa is touted as having more than 3,000 skills […]

  • How Artificial Intelligence technology is transforming Retail

    Featured Article: Author: Joginder Chhabra, DS Group Retailing Industry worldwide including India is going significant transformation with increased focus on e commerce and hybrid retail business models since last decade. The new age retailers are increasingly strategizing to engage shoppers directly due to which the traditional business models adopted by retailers are under significant pressure. […]