Customer Persona Engine Using Unsupervised Learning

Share on twitter
Share on facebook
Share on linkedin
Share on whatsapp
Share on email

Large retailer of professional beauty supplies in the world

Problem Statement

  • Generate insights about the customers
  • Increase growth & retention – A significant number of customers churn every month
  • Better targeted marketing strategy to change customer behavior

Solution Approach

  • Unsupervised ML models to identify segments

  • Supervised ML models developed to predict response likelihood

Business Impact

  • High valued churner identified and retained through appropriate strategy

  • Cross sell & up sell opportunity at SKU level

  • Increase in campaign ROI and take up rate

Critical Success Factor

  • Associate mining (Apriori) to figure out product association of customer segments

    XTechalpha: Launching a “next-in class“ platform of exponential technologies: AI, Blockchain, Cloud, Cybersecurity, IoT & emerging segments: GCCs, Startups and Academic Institutions & Edtech accentuated with an enviable line up of proven and seasoned thought leaders bringing together and ensemble, curated content, networking interventions and learning enhancement. A must visit primer for GIC heads, Technology leaders, Exponential technologies enthusiasts, Academic deans and Entrepreneurs.

    Watch the Launch video:

    XTechalpha: reimagine your THINKING