Customer Insights Analytics & Persona Creation For Targeted Campaigns

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Large Indian alcoholic beverages company

Problem Statement

  • Client is looking at executing its strategic decision to build a centralized customer DataMart to better understand customer personas
  • Use Data Science to execute targeted marketing campaigns to change customer behavior

Solution Approach

  • Data Input

  • DataMart

  • Segmentation & Persona

Business Impact

  • Single consolidated source of data source for all future campaigns and promotions

  • Mapping consumers characteristics with product consumption

  • Using Social Media to register new users in DataMart

  • Increase in campaign ROI and take up rate

Critical Success Factors

  • Interactive Dashboard
  • Campaign Execution

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