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Adobe Omniture Consulting and Implementation

3AI September 10, 2020

Leading online travel booking portal

Problem Statement

  • To reduce the Adobe insight footprint and move historical data to Omniture Sitecatalyst as well as use Omniture Sitecatalyst for reporting purpose.
  • Looking for validation of the solution proposed by Adobe.
  • To provide a third party view and recommendation on the future analytics roadmap. Also provide due diligence for ongoing support work.

Analytics Led Approach

  • Help in Consolidation
  • Tool & Technology Reorganization
  • Due Diligence on Insight support activities
  • Tag Management Tool Selection
  • Insight Architecture Reengineering
  • KPI framework
  • Setting up team & process
  • Help in Standardization
  • Impart training to Business users
  • Creation of training modules
  • Setup audit process for review of application

Business Impact

  • Generate the financial impact of every marketing activity through multi-channel analytics
  • evaluate and incentivize improvement in success measures using digital analytics.

Critical Success Factors

  • Deliver consistent experience across different channels through audits.
  • Eliminate the waste of redundant or ineffective offers made to customers

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