3AI Knowledge Insights Series #41

Evolution of Segmentation & Personalization as key drivers of customer journeys in the Digital Age of AI/ML

Sunday, February 28th, 2021 at 11am IST

3AI Members do not need to register and will receive webinar details on their registered Email Id.

AI can access hundreds of sources simultaneously, extract the data needed for a desired task, and transform that data into insights. Using natural language processing (NLP), AI can understand human inputs—text and voice—and “listen” to outside sources (such as social media networks) as well as human conversations to identify opportunities and make recommendations. And it can leverage data to generate predictive analytics, which enables organizations to predict customer behavior and to take a more proactive stance.

At every stage of the customer journey, businesses have an opportunity to meet and even exceed expectations. The key to leveraging these opportunities lies in data, and AI-driven applications have the power to mine terabytes worth of information in real time to elevate the customer experience. Ironic as it may seem, technology holds the key to building a more personal experience and inspiring the loyalty that keeps customers coming back over and over again.

Ashish will talk about how as part of digital transformation, customer journeys require more sophisticated segmentation and personalization using AI/ML. The topic will be industry-agnostic and can be applied to a variety of industries

Speaker

Ashish Singru

Senior Director, Finance & Analytics, eBay

Key Takeaways

Specifically, in this webinar, you will learn:

Evolution of Segmentation & Personalization as key drivers of customer journeys in the Digital Age of AI/ML

Sunday, February 28th, 2021 at 11am IST (Individual Ticket Details)

149
  • Webinar recordings are available only to 3AI members
  • Free for 3AI members

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