Daily Archives: August 13, 2020

by in Life Scienses & Healthcare

Multi brand – multi channel digital analytic implementation

Medical devices and consumer goods manufacturer Problem Statement Company wanted to leverage insights from their web analytics tools for their marketing campaigns. Regular reporting for their social properties Analytics for their eDetailing platform “MxEngage” – in online & offline modes Analytics Led Approach Definition of KPI’s & metrics to be tracked specific to the business’ […]

by in Life Scienses & Healthcare

Assess the effectiveness of the Digital Channel

Leading US Pharmaceutical Company Problem Statement With the launch of a competitor drug in Q2 2012, brand is planned to get reduced effort from the sales force channel. Company would like to understand the effectiveness of the digital channel in brand’s current promotional mix Analytics Led Approach conducted three separate test-control analyses to measure three […]

by in Life Scienses & Healthcare

Online tracking & measurement of mobile apps

Leading US Life Sciences Company Problem Statement LS company needed to evaluate performance of smart phone application as a channel of promotion Analytics Led Approach The solution identified and kept track of Key Performance Indicator and measured ROI at regular intervals Various Data were considered for analysis Number of Users Samples, Vouchers, Patient Literature, Co-pay […]

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